Case Study | Michy’s Nail Supply
From Chaotic Catalog to Clean E-commerce | Mobile-Responsive Shopify E-Commerce Site
OVERVIEW
The Problem
Michy's Nail Supply had a functional but chaotic online store. Product names were inconsistent, categories were confusing, and customers struggled to find what they needed. The brand had heart—but the website didn't show it.
The Outcome
A fully redesigned website with an organized 3,000+ SKU catalog, intuitive navigation, improved SEO, and a content hub for community engagement. The client can now manage the site independently.
Project Guidelines
My Role: Lead Product Designer (end-to-end)
Timeline: 6 weeks
Platforms: Figma, Shopify, HTML/CSS
Quick Links
THE CHALLENGE
Mapping Out the Manicure
Michy's Nail Supply came to me with three core problems:
Disorganized Foundation
3,000+ products with inconsistent naming, tags, and categories
Disorganized Foundation
3,000+ products with inconsistent naming, tags, and categories
Disorganized Foundation
3,000+ products with inconsistent naming, tags, and categories